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Growing your online business is a tough challenge. You need to do everything from choosing the right software to writing product descriptions that sell (and not just any old descriptions—you need killer product descriptions). And don’t even get me started on the importance of displaying high-quality images! But while this stuff can be overwhelming, it doesn’t have to be so complicated. So let’s take a look at some ways you can grow your eCommerce business without breaking the bank or going crazy:
Choose the right software
Choosing the right software is important. Remember, when you’re starting out, it’s easy to get caught up in the excitement of launching your own business. It’s also easy to underestimate how much time and energy this process takes; as a result, you may not have time for all the research involved in finding a great platform for your eCommerce store.
From my experience as both an entrepreneur and passionate user of eCommerce platforms (I currently use Shopify), here are some things I wish someone had told me before I started using Shopify:
- It’s really important that you choose the right platform—so take some time researching before making a decision!
Display High-Quality Images
People are visual creatures. They like to see what they’re buying before they buy it.
To make sure your customers see what they want, use high-quality images of your products that show the detail and texture of each item. You can also use zoomable images to show color, size, and other important details that might not be visible in a standard product photo.
Write Product Descriptions That Sell
When you’re writing product descriptions for your eCommerce store, the goal is to get people to click “Buy Now.” This may seem obvious, but many eCommerce stores neglect this basic component of online sales. A well-written product description will help you reduce cart abandonment and increase conversion rates.
Here are five tips that will help you write effective product descriptions that sell:
- Use persuasive language. Your copy should be clear and concise while still being persuasive enough to encourage people to buy from you rather than a competitor’s site or bricks-and-mortar store. If someone asks themselves “Why should I buy this item?” after reading your description then it’s time for another round of edits!
- Use a conversational tone when writing product descriptions; don’t use the same formal tone that would be appropriate in an academic article about economics (unless maybe if it were an economic textbook). Conversational language engages readers more easily because it sounds more like someone talking with them rather than lecturing at them from afar.”
Choose a Cross-Sell or Upsell Strategy
In the context of eCommerce, cross-selling is to offer customers a more expensive version of the same product. Upselling is to offer customers a related product.
For example, you might be selling a wooden chess set on your website and would like to upsell it with another wooden chess set that has more pieces or one that comes with a leather carrying case. In this case, you might decide to include the second item in your shopping cart as soon as someone adds their first purchase into their cart. The second item will have an additional price tag attached so that when they check out, they pay for both items together—giving them access to both products at once instead of having two separate transactions for each individual product!
Cross-sold items tend not to work as well because people rarely want two versions of the same thing at once (or even want two different things from the same brand). Cross-sells are also harder because there are fewer options available when considering what can be cross-sold alongside an existing product without creating clutter on your website or confusing visitors looking for something specific
Focus on Speed and Security
- Focus on speed and security.
Let’s face it, you want your site to load fast because people are impatient, but even more so, they don’t want to wait for their data to be transmitted securely. In fact, a study by Akamai found that nearly half of websites were only loading at 10%–20% of the average load time (2). This can be attributed to issues such as slow-loading images, large-sized videos, or scripts that take longer than others.
When it comes to security there are three main areas you need to ensure: Firstly is protecting your website from malicious attacks such as viruses and malware through things like HTTPS encryption; secondly making sure your website follows best practices in terms of using secure protocols when dealing with personal information (such as credit card details or passwords); lastly ensuring that any third parties such as payment gateways or analytics providers follow these same standards
you can grow your eCommerce Business by following these 5 tips
- Choose the right software
- Display high-quality images
- Write product descriptions that sell
- Choose a cross-sell or upsell strategy
- Focus on speed and security
We don’t need to tell you that selling products online is a tough business. If you want to succeed, you have to be smart about how you grow your eCommerce store. With the right strategies and a bit of hard work, it can be done—so get out there and start tackling those challenges! We believe in you.