Brick-and-mortar refers to traditional physical stores or businesses that have a physical presence in a specific location, as opposed to online or e-commerce businesses. These establishments typically have a physical storefront where customers can visit, browse products, and make purchases in person. Brick-and-mortar businesses have been the traditional way of conducting commerce for centuries, offering a tangible and personal shopping experience. However, with the rise of e-commerce, brick-and-mortar businesses have faced challenges in adapting to changing consumer preferences and competition from online retailers.

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