Merchants refer to individuals or businesses engaged in the buying and selling of goods or services. They play a crucial role in the economy by facilitating trade and commerce. Merchants can operate in various industries, such as retail, wholesale, e-commerce, or even as independent sellers. They are responsible for sourcing products, managing inventory, marketing, and ultimately selling to customers. Merchants often strive to provide quality products, competitive pricing, and excellent customer service to attract and retain customers.