Online merchants refer to businesses or individuals who sell products or services through the internet. These merchants operate virtual stores or websites where customers can browse and purchase items from the comfort of their own homes. Online merchants offer a wide range of products, including clothing, electronics, home goods, and more. They often provide convenient features such as secure payment options, fast shipping, and customer support to ensure a seamless online shopping experience. With the increasing popularity of e-commerce, online merchants play a crucial role in the digital marketplace, catering to the needs and preferences of online shoppers worldwide.