Retailers are businesses that sell products directly to consumers. They can be brick-and-mortar stores, online platforms, or a combination of both. Retailers play a crucial role in the supply chain, as they source products from manufacturers or wholesalers and make them available to the general public. They offer a wide range of goods, including clothing, electronics, groceries, and more. Retailers often strive to provide a convenient and enjoyable shopping experience for customers, offering competitive prices, promotions, and excellent customer service.