User experience refers to the overall experience that a person has while interacting with a product, system, or service. It encompasses various aspects such as ease of use, efficiency, satisfaction, and emotional response. A good user experience focuses on understanding users’ needs, preferences, and behaviors to design intuitive and enjoyable experiences. It involves elements like user interface design, information architecture, interaction design, and usability testing. By prioritizing user experience, businesses can enhance customer satisfaction, loyalty, and ultimately drive success.